Somehow I can just hear Steve Jobs saying something along the lines of: If it supports or uses Flash, they blew it.
Now, hang on just a minute. Something’s been nagging at the back of my mind lately about Apple’s website (a site that doesn’t comply with HTML5 standards, by the way). I jumped on http://apple.com/getamac and clicked on “Watch the Ads.” Yep, just as I suspected, Apple provides it’s website videos, demos, and other presentations using Quicktime.
Let me say that again: Quicktime.
Now, if there’s one technology that’s bloated, slow, buggy, not guaranteed to be installed on any Windows PC, and is certainly NOT a web standard–it’s Apple Quicktime.
If everything Jobs has been saying lately is any indication, I would’ve expected that all media on Apple’s websites would use H.264-encoded, HTML5 compliant video. But such is not the case. If the target of your ads is non-Mac users, then why in the world would you use Quicktime? If not HTML5 video, it seems logical to at least use Microsoft Silverlight (which is installed on some 55% (not 75% as stated previously) of all computers out there–Macs AND PCs), if not Adobe Flash (which has a 98-99% marketshare).
Hmm–sensing just a little bit of hypocrisy there, Steve…